By Doug Mewis,

You have read various articles in the past on the subject of SEO optimization of  your websites.

You have heard “SEO experts” tell you to do this and to do that.

There are basically 3 categories of SEO techniques: whitehat, blackhat, and what some call bluehat SEO optimization.  Whitehat SEO is what organic is all about.  It’s the natural evolution and development of your website.  On the otherhand, so many webmasters are focused on blackhat SEO techniques, such as posting of keywords on the page, hidden HTML, and other methods to try to fool the search engines to list their pages higher.  Bluehat SEO is a concept in which both whitehat and blackhat techniques are combined and some of both are used.  Personally, I prefer to focus on whitehat techniques.  They are in the long run, more effective.

Organic SEO is a fairly new approach to promoting your websites with the search engines.  It’s a content based method that will not violate the terms of service of the major search engines.  As the name suggests, organic SEO optimization focuses on the natural growth of your website.  It’s a good tactic that moves your focus to optimizing your content, rather than targeting the search engines, who are not your true customer anyway.

To use natural SEO optimization techniques, you should understand search engines and how they behave.  Many SEO experts focus a lot of time on keywords.  To some degree, the organic SEO methods do too.  However, it’s not as simple as focusing on the meta keywords tag in your HTML, but rather tactfully and grammatically correct embed the keywords throughout your website content.  The use of the keywords should be completely natural in the way they are used.

The main benefits of using organic SEO techniques over blackhat and so called bluehat SEO optimization is that you are focused on the development and content of your website and not on what the search engines are doing.  SEO will come and evolve naturally if you just focused on your business at hand.  It is no longer recommended to use tricks and gadgets to fool search engines into ranking you higher.  If you did that, you would likely lose your visitors because your content will suffer and take a lot longer to evolve to where you need it to be.

In organic SEO optimization, it is important that you understand how the search algorithm fundamentals will rule the search engine world.  The organic approach focuses on two phases of website development: making your website framework SEO friendly to start with and build your website naturally around that framework.  Here I will focus on items you should use in templates from which you will build your website pages form.  These items should already be in skeleton pages that you use for templates.

There are some basic tags that will boost your search engine ranking quickly, with noticeable results, sometimes almost immediately. These include the title, meta h1, and h2 html tags and will use a largely content-based approach and will not violate the terms of service of the major search engines.  We do not focus on the keywords meta tag no longer.  That is a legacy approach that has been abandoned by major search engines due to spamming and malicious use of that keyword tag.  Build your keywords naturally into your content and use the main keywords and phrases you want ranked in the search engine as much as you can, but again, do it naturally and keep it grammatically correct.

Search engines have software called spiders that they use to crawl the followable links in your website and use that method to build an index (sort of library catalog) on your website.  To kick this off, AFTER you have built your website and you are ready to go live, submit your site to as many free directories as you can. This will ensure that our site eventually gets crawled in a timely fashion.  Notice I do not promote the use of “paid submission” services.  They do not do anymore than you can do in a few minutes anyway.  If you do your own submissions, you know your website was actually submitted.  If you use a paid service, seek out proof of perfomance, as many I found do nothing more than submit your article to the top 5 search engines.  Don’t abuse the submission process by submitting your website countless times.  That will result in your website getting “banned” from the search index.  You should submit when you have significant change in or new content that you want updated in the search engines.

Now for some things you should NOT do when you are promoting your site.

Keyword Spamming.  There are many SEO experts that actually promote the use of “cloud tags”, the old keyword metatags, and methods of increasing word count of keywords in such a way it just does not fit naturally into your web page content.  This is called “keyword spamming”, a technique that blackhatters use to try and fool the search engines into ranking their websites higher.  Unfortunately, many webmasters do not learn the lesson on this until  they get banned from the search engine.  Often you never will know you have been banned from the search engine index until you start wondering why your pages no longer appear in searches.

Promoting Incomplete Pages.  This is obvious.  You do not want your visitors to see pages you are still working on that are under construction and just not ready.  If you attempt to promote a page too early before you have it complete, visitors will likely gain a sour opinion about your website and will not likely return.

Promoting in Link Farms.  The days where this technique was successful has long passed.  The time you spend wasting away by submitting your links to link farms and other websites would be better served by working on continual improvement and evolving your website to where you want it to be and to where it will more likely attract visitors on its own.  Link pages are always ranked very low in the search engine results pages (SERPs) nowdays.  Links can be considered as a “vote” for your website.  However, each of these votes carry a certain amount of weight.  Your links in links pages and “link farms” carry almost no weight and the value is so meager you are simply wasting your time submitting links to these websites.  Your links in link farms and banned websites can result in a “penalty” and actually harm your SEO standing in the search engines.

Organic search engine optimization is the natural optimization of your website which you do manually in order for it to be listed on various search engine landing pages such as Google, Yahoo, and Bign.

Organic search engine optimization or Natural Optimization of the website is manual page optimization in order for it to be listed on various search engine landing pages such as in Google, Yahoo and Bing.  Apply these techniques with respect to how the search engines behave, but do it correctly as you work on your website and let your website evolve naturally.  Do not let “SEO experts” tell you otherwise.  You will find that if you just focus on the natural building of your website structure and content, SEO optimization will fall into place with very little work and nearly automatic.